Hootsuite
Drive real business impact with real-time social insights and streamlined social media management in one place.
Overview
Use cases
- Social media scheduling and publishing
- Brand reputation monitoring and crisis management
- Social media analytics and ROI tracking
- Market research and audience insights
- Social media workflow automation
Key features
- Unlimited post scheduling across multiple networks
- AI assistant with image and caption generator
- Real-time social listening and mention tracking
- Custom analytics reports and ROI measurement
- Brand reputation monitoring with sentiment analysis
- One unified inbox for all social accounts
- Competitor benchmarking and analysis
- Integration with Canva and Adobe Express templates
Pricing
| Tier | Price | Includes |
|---|---|---|
| Standard | $199/mo | Up to 10 social accounts, unlimited post scheduling, AI assistant, basic analytics, 7-day mention search |
| Advanced | $399/mo | Unlimited social accounts, customizable analytics reports, bulk scheduling up to 350 posts, 30-day mention search, advanced competitor benchmarking |
| Enterprise | Custom | Fully customized plan, unlimited users, enterprise support, SSO, employee advocacy, advanced listening, compliance integration |
Free plan or trial: Free trial available for all plans
Integrations
Canva, Adobe Express, Talkwalker, Salesforce, Proofpoint.
Best for
Marketing teams, social media managers, and businesses looking to manage multiple social accounts, track brand reputation, and measure social media ROI
Company size fit: SMB (11-50), Mid-Market (51-500), Enterprise (500+)
Alternatives
Category
Primary: Create awareness → Social & community
Tier 1 Basic · Last reviewed 2026-04-22