ActiveCampaign
Cut 13 hours of marketing busywork each week with autonomous marketing that builds breakthrough campaigns for you.
Overview
Use cases
- Email marketing automation
- Multi-channel customer communication
- Lead nurturing and scoring
- SMS and WhatsApp messaging
- Customer segmentation and personalization
Key features
- Active Intelligence (AI-powered automation)
- Email marketing automation
- SMS and WhatsApp messaging
- Marketing automation workflows
- Customer segmentation
- Landing pages
- CRM integrations
- Attribution and conversion tracking
Pricing
| Tier | Price | Includes |
|---|---|---|
| Plus | $49/mo | Active Intelligence (limits apply), Marketing automation, Email Marketing, Standard segmentation, Unlimited automation actions |
| Pro | $79/mo | Active Intelligence, Marketing automation, Email Marketing, Advanced segmentation, Landing pages, Predictive content, 3 users |
| Enterprise | $145/mo | Active Intelligence, Premium segmentation, Custom objects, Single Sign-On (SSO), Dedicated account team, 5 users |
Free plan or trial: Personalized demo with expert, 30-day money back guarantee
Integrations
Premium CRM integrations, Premium ecommerce integrations, Standard CRM integrations.
Best for
Marketing teams and businesses looking to automate personalized customer communication across email, SMS, and WhatsApp channels
Company size fit: SMB (11-50), Mid-Market (51-500)
Alternatives
Category
Primary: Nurture & close → Marketing automation & email (MAP)
Tier 1 Basic · Last reviewed 2026-04-22