Mailchimp
Data-driven marketing without the complexity using email & SMS to maximize ROI with intuitive marketing analytics, automations, and AI tools.
Overview
Use cases
- Email marketing campaigns
- SMS marketing
- E-commerce marketing automation
- Audience segmentation and analytics
- Lead generation and list building
Key features
- AI-powered email marketing
- Marketing automation flows
- SMS marketing
- Generative AI features
- Audience analytics and insights
- Custom-coded email templates
- Personalization tools
- Conversion funnel tracking
Pricing
| Tier | Price | Includes |
|---|---|---|
| Free | Free | Send up to 6,000 emails monthly, basic email marketing tools |
| Essentials | Custom | Enhanced email marketing features |
| Standard | $20/mo | Generative AI features, enhanced automations, custom templates, popup forms, personalized onboarding, actionable insights |
| Premium | Custom | Advanced features for larger businesses |
Free plan or trial: Free plan available, 14-day free trial of Standard plan, send up to 6,000 emails monthly on free plan
Integrations
Shopify, Canva, Wix.
Best for
Small to medium businesses, e-commerce stores, and marketers looking for easy-to-use email marketing automation without complexity
Company size fit: Solo/Freelancer, Startup (1-10), SMB (11-50)
Alternatives
Category
Primary: Nurture & close → Marketing automation & email (MAP)
Tier 1 Basic · Last reviewed 2026-04-22