Moz
Show up in search and AI with comprehensive SEO tools that surface every opportunity to win more traffic and revenue.
Overview
Use cases
- Keyword research and tracking
- Competitive SEO analysis
- Site crawling and technical SEO audits
- Link building and backlink analysis
- AI search optimization and prompt tracking
Key features
- Keyword research with difficulty scores
- Rank tracking across 170+ search engines
- Site crawl and technical SEO audits
- Competitive research and gap analysis
- Link research and Domain Authority metrics
- AI Overviews and Prompt Suggestions
- Brand Authority Score
- MozBar Premium browser extension
Pricing
| Tier | Price | Includes |
|---|---|---|
| Starter | $39/mo | 1 user, 1 tracked site, 50 tracked keywords, 20K pages crawled, keyword research, competitive research, Brand Authority Score |
| Standard | $79/mo | 1 user, 3 tracked sites, 300 tracked keywords, 400K pages crawled, backlink analysis, unlimited scheduled reports |
| Medium | $143/mo | 2 users, 10 tracked sites, 1,500 tracked keywords, 2M pages crawled, AI Visibility, branded reports, report templates |
Free plan or trial: Free trial available for Medium plan
Integrations
No public integration list available. Check the vendor’s site.
Best for
SEO professionals, digital marketers, and agencies managing websites who need comprehensive SEO tools and AI search insights
Company size fit: Startup (1-10), SMB (11-50), Mid-Market (51-500)
Alternatives
Category
Primary: Create awareness → SEO & organic
Also used for:
Tier 1 Basic · Last reviewed 2026-04-22