Semrush
The leading platform to grow and measure brand visibility across virtually every digital channel.
Overview
Use cases
- SEO optimization and keyword research
- Competitor analysis and market research
- Content marketing and strategy
- Digital advertising campaign management
- Website traffic analysis and monitoring
Key features
- AI Visibility Toolkit
- SEO Toolkit with keyword research
- Competitor analysis tools
- Site Audit and position tracking
- Backlink analysis
- Content marketing tools
- Social media toolkit
- Advertising intelligence
Pricing
| Tier | Price | Includes |
|---|---|---|
| Pro | $117.33/mo | Up to 5 websites to monitor, keyword research tools, competitor analysis tools, position tracking, backlinks, site audit, MCP access |
Free plan or trial: Try for free option available
Integrations
Shopify, AdClarity, Exploding Topics, API access, App Center with various integrations.
Best for
Digital marketers, SEO professionals, content creators, and businesses of all sizes looking to improve their online visibility and digital marketing performance
Company size fit: Startup (1-10), SMB (11-50), Mid-Market (51-500)
Alternatives
Category
Primary: Create awareness → SEO & organic
Also used for:
Tier 1 Basic · Last reviewed 2026-04-22