GTM workflow

Measure what works

Analytics that actually answer "did it work?" — attribution, product analytics, revenue and pipeline reporting, and web analytics. Separate the channels carrying the business from the ones inflating surface metrics.

5 tools 2 sub-workflows

Attribution

2 tools

Dreamdata

Empowering B2B marketers to drive revenue through complete customer journey mapping and AI-powered activation & attribution.

Freemium Free plan

HockeyStack

AI Agents for your GTM motion that find what works, execute, and tell your team where to focus.

Enterprise

Product analytics

3 tools

Pendo

The analytics and adoption platform for customer success, product people, and builders to understand and guide users, then prove…

Freemium Free plan

PostHog

All-in-one product analytics platform with generous free tiers that helps product engineers understand user behavior and build…

Freemium Free plan

Userpilot

Leverage user insights & in-app engagement to drive adoption, retention, and revenue.

Tiered