GTM workflow

Capture demand

Everything between "they're interested" and "we have their email" — websites and landing pages, forms, scheduling links, chat widgets, and webinar platforms. The stack that turns a curious visitor into a tracked pipeline contact.

12 tools 4 sub-workflows

Chat / conversational

1 tool

Forms & capture

3 tools

Meeting scheduling

5 tools

Website & landing pages (+ CRO)

3 tools